How does social media fame intertwine with obsession & violence? For some, attention goes to the head. Joshua Caldwell’s latest film “Infamous,” starring Bella Thorne & Jake Manley, shows how far one can go with their ego, and dives into adolescents experiencing today’s heavily saturated internet feeds in America. Can social media let you create your own destiny?
Poster for “Infamous”
How are you during this new normal period of quarantine?
I’m good. It’s been challenging having the kids home from school because my wife and I both work full-time. The trade off, of course, is we’ve had an enormous amount of time with the kids that we’ll never get back. So that’s been really special.
You’re a director, screenwriter, & producer. Tell us about your journey into the creative film world. Did you always see yourself working in a creative field?
I did. I discovered my love for filmmaking in high school and continued making films through college. One of those films, THE BEAUTIFUL LIE won me an MTV Movie Award and I moved to LA after college egotistically thinking I was going to be the next big thing. I was not. I wrote scripts, directed music videos, and hustled until I ended up with a job working for Anthony E. Zuiker, the creator of the CSI: franchise. I produced digital projects for him and got a lot of experience on the front lines of the industry. That was a lot of fun, but I was itchy to work on my own stuff and so in 2013 I directed my first feature film, LAYOVER, which I made for about $6000. Since then, I’ve directed three other features, including INFAMOUS, and a series for Hulu.
Your new film “Infamous” is about a lonely twenty something firecracker who wants her life to be bigger and more significant than it is. Arielle longs for something exciting and dangerous. When she finds another troublemaker who wants to start doing these mischievous activities with her, things go haywire. Would you like to tell us about the film and your inspirations behind it?
I was interested in the intersection of social media fame with its currency of likes and follows and violence and crime. Two things that seem to be uniquely American is our love of celebrities and fascination with crime. So, the framework of committing crimes in an effort to become famous felt both ridiculous and, unfortunately, not that far-fetched.
It used to be that gatekeepers were making the decisions on who got press and who didn’t. But that’s all gone now. With nothing more than a phone anyone and everyone has the ability to create and reach an audience into the 10s of millions, if not more. And they never have to step out from behind that device. I was fascinated by that collision of celebrity and crime, and I wanted to explore the most extreme version of it, which doesn’t feel all that extreme, really.
Still of Bella Thorne & Jake Manley in “Infamous.”
The film is very stylized with its fashion, visuals, and music. Why did you choose the overall aesthetic you did?
I wanted to try and mimic the way in which content has changed as a result of social media, and yet still stay cinematic. So, we sought to make it a subjective experience for the audience, to show things from Arielle’s point of view. The idea was: the movie you’re watching is a version of Arielle’s social media feed. Everything you’re seeing is what Arielle wants you to see and how she wants you to see it. So, there’s a bit of a fantastical element to it. Beyond that, we brought in elements that are familiar to creators and consumers of social media based content: everything in the social media world is self-shot, so it feels very gonzo and it’s also had filters applied so it’s very colorful and bright. We shot handheld, long takes, made the image very bright and poppy and colorful.
I just wasn’t interested in making some super dark and gritty looking film about the dangers of social media. In some ways, I almost wanted it to feel like we’re celebrating this empty, nihilistic pursuit of fame – because frankly, I think America celebrates it.
Still of Bella Thorne & Jake Manley in “Infamous.”
I find that you created such a fun film, while making it very serious and dark, and tongue in cheek. What was the filming process like?
It was one of the most difficult shoots for me and I’m sure for the rest of the crew. We had a very constrained prep schedule, we only had 21 days of production, and a limited budget. Every day we either had stunts, gunfire, multiple company moves, or big dialogue scenes.
That said, it was one of the most enjoyable and fulfilling shoots of my career. The crew was fantastic, the cast was a joy to work, the producers were so supportive of my vision and I never felt like I had to compromise. Plus, I’m getting to direct another film! So, I have absolutely no complaints. We had a blast.
Still of Bella Thorne & Jake Manley in “Infamous.”
To me, this film showed homage to the great late night 90s edgy road trip films. However, I think it really stands on its own. Especially with how it displays social media, violence, and greed with these young characters. Do you think that social media is getting more dangerous, when it comes to things like fame, money, and recognition?
I think Bella said it best recently which is social media is just a tool. It’s not inherently good or evil, but it can be used for both of those pursuits. It is a question about what should or shouldn’t go unchecked, where do we draw the line? In the case of the movie, I’m not so sure social media companies would take down Arielle’s post. You can imagine a social media company saying “We’re not law enforcement. These people haven’t been arrested or convicted by a jury, so who are we to say whether or not a crime has been committed?” and leave the post up because it’s getting eyeballs. And it would get eyeballs. We know that if this happened in real life we’d all be following it online.
The main issue I see with social media is that the value proposition is quantitative not qualitative. So, if someone has 80 million folllowers and 50% are fake accounts, 25% hate-follow that person and 25% like-follow them, well none of that matters. All that matters is that 80 million number. So, if you hate follow or hate retweet, it’s irrelevant and in fact, ends up adding value to the account that you hate. On the other hand, a lot of good has come out of social media as well.
Ultimately, I’m not actually condemning social media. It’s a satire, asking questions about where we as a culture are willing to draw the line.
There are some great performances by Bella Thorne, Jake Manley, & Amber Riley in this film. I loved how Bella’s character was so layered. She was powerful and strong, angry, damaged, unwell, but you were very drawn to what she was going to do next. You almost start to trust her and feel bad for her at some points. Is it important for you to display layered, strong, female characters in your films?
It is. I’ve always found myself drawn to female driven films with complicated female characters. I’ve tried to avoid the mother/wife/girlfriend trap of it all and instead create or bring to life women with agency, with attitude and aggression and frustration. Complicated and emotional but not reliant on emotion to tell that story.
With Arielle I was deliberately interested in a character who was unapologetic in her desires, aggressive in going after what she wants, and not interested in or wanting your sympathy. But also fun and sexy who owns her playfulness and sexual energy. She’s certainly one of the most batshit crazy characters I’ve thought up, and in collaboration with Bella she just leaps off the screen. You might hate her but you won’t forget her.
Still of Bella Thorne in “Infamous.”
Amber Riley had a small monologue in the film that really stuck with me. She says something along the lines of being a fan of the two main bank robbers (Bella & Jake’s characters,) for the reason that she wanted more excitement in her life. She then goes on to talk about how she went to art school, and nothing really came about her passion after that. Was this a moment that you ever felt in your own life?
No, not really. With Elle, I was interested in a counter-point to Arielle. Someone who is far more deserving of support and love (as empty as that love may be) and happiness. Elle is us: in debt, experiencing FOMO, drifting in our day to day…I think that’s why Americans have always been so interested in outlaws. They’ve bucked the system and seemed to be living their best selves (as terrible as those “best selves” may be). Meanwhile, the rest of America is stuck behind their phone watching other people do things and supporting that with clicks and likes. I think Amber Riley really nailed it and gave a pretty heartfelt performance. You felt her inability to figure out what a next step might be.
You can watch “Infamous” at select drive-in theatres in the US, iTunes, & PrimeVideo.
To follow Joshua Caldwell’s next steps in film, you can follow him at:
Instagram- @joshuacaldwelldirector
Twitter- @joshua_caldwell
Website- Joshua Caldwell